Raja Koduri moves to Intel: How bad is it for AMD

Intel announced on Wednesday that it has hired the former head of AMD’s graphics business and will start a new high-performance graphics group inside the company.

Raja Koduri was named Intel’s chief architect and senior vice president of the newly formed Core and Visual Computing Group and general manager of a new initiative to drive edge computing solutions at Intel.

“In this position, Koduri will expand Intel’s leading position in integrated graphics for the PC market with high-end discrete graphics solutions for a broad range of computing segments,” the company said in a news release.

Intel’s aim is to better compete with its rivals such as AMD and Nvidia in the graphics chip market.

Reading between the lines, it’s clear that Intel will be going after both the computer and graphics sub-markets for GPUs. The former of course is an area where Intel has been fighting NVIDIA for several years now with less success than they’d like to see, while the latter would be new territory for Intel. However it’s very notable that Intel is calling these “graphics solutions”, so it’s clear that this isn’t just another move by Intel to develop a compute-only processor ala the Xeon Phi.

At the end of the day, this is just the first step for Intel and for Raja. By hiring an experienced hand like Raja Koduri and by announcing that they are getting into high-end discrete GPUs, Intel is very clearly telegraphing their intent to become a major player in the GPU space.